There is a huge difference between being a coach and being a cheerleader, timekeeper, or rep counter. While those roles may provide surface-level support, they do not truly help athletes grow, stay safe, or reach their potential. At CrossFit Be Someone, our coaches are not here to simply clap, call “time,” or count repetitions. Our coaches are movement specialists.
At CrossFit Be Someone, we place a premium on recognizing and refining movement. Our job is to ensure athletes move with proper mechanics for as long as possible. The moment an athlete deviates from sound mechanics or demonstrates a fault, we step in. Sometimes that means offering a quick verbal cue, other times it is a visual demonstration, and occasionally it requires a light tactile adjustment. Regardless of the method, the intent is always the same. We coach movement because proper mechanics are the foundation of safety and long-term progress.
Coaching Is More Than Correcting
One of the most important things we do at CrossFit Be Someone is recognize when athletes are moving well. Coaching is not just about spotting faults. It is also about catching athletes doing something right. When you hit depth on a squat, keep a flat back on your deadlift, or lock out overhead with perfect alignment, we praise it.
Why? Because positive reinforcement matters. Athletes need to know when they are making progress, not just when they need to fix something. Acknowledging good movement builds confidence, reinforces strong motor patterns, and creates momentum. At CrossFit Be Someone, we believe in balancing correction with encouragement so athletes feel both challenged and supported.
Mechanics and Intensity Work Together
One of the greatest misconceptions in fitness is that mechanics and intensity are in conflict with each other. Many programs or even well-meaning trainers believe you cannot push hard while also moving well. At CrossFit Be Someone, we know that mechanics and intensity are not in opposition. They complement each other when coached correctly.
There is, however, a learning curve. Moving well with intensity does not happen overnight. Just like learning any skill such as typing, playing the piano, or driving a race car, you start slow. You practice deliberately. You make mistakes, correct them, and repeat until you are ready to add speed. The same process applies in our gym. An athlete may begin with lighter weights and slower movements as they learn to squat, press, or deadlift. Over time, as the body adapts and movement patterns become efficient, we add intensity.
The key point is not that mistakes make you better, but that mistakes are part of the development process. They expose weaknesses or inefficiencies that we can correct. Once corrected, the athlete becomes stronger, safer, and more capable of handling increased demands.
The CrossFit Be Someone Safety Charter
At CrossFit Be Someone, our coaches live by a simple but powerful charter of safety:
- Mechanics First – Before anything else, athletes must demonstrate proper movement. Whether it is the air squat, a snatch, or a push-up, form always comes before load or speed.
- Consistency Second – It is not enough to perform a movement correctly one time. Athletes must be able to repeat good mechanics over and over, class after class. Consistency also means consistency in showing up. Attending regularly and practicing correctly builds confidence and capacity.
- Intensity Last – Only once mechanics and consistency are established do we add intensity. Intensity can mean lifting heavier weights, moving faster, or pushing harder. At CrossFit Be Someone, intensity is always earned, never given prematurely.
This progression protects athletes from injury, maximizes long-term development, and ensures progress is sustainable. Too many fitness programs flip this order, throwing intensity at people first and worrying about form later. That approach might deliver short-term results, but it often leads to breakdown, burnout, or injury.
Coaching vs. Counting
The reason coaches at CrossFit Be Someone stand apart is because we understand this process and take responsibility for guiding it. Anyone can count reps or encourage someone to move faster. That does not require expertise. What requires skill, education, and commitment is spotting the subtle breakdown in a deadlift before it turns into a back injury, or helping an athlete maintain a neutral spine when fatigue sets in.
A coach’s role is not to cheer louder. It is to see what others do not see. It is to provide feedback in real time. It is to hold athletes accountable to movement standards that keep them safe and unlock their potential. It is also to celebrate progress when athletes demonstrate improvement.
Building Athletes, Not Just Running Workouts
CrossFit Be Someone coaching is about more than running workouts. It is about building athletes. Every person who walks into our gym, whether they are 65 years old, brand new to fitness, or chasing their first pull-up, is an athlete. Our coaches take pride in developing them using principles that scale across age, ability, and experience.
By focusing on mechanics, consistency, and then intensity, our coaches help athletes build strength, endurance, coordination, and confidence in a way that lasts. The goal is not to simply get someone tired. The goal is to make them fitter, healthier, and more capable for life.
The Bigger Picture
When you look closely, the distinction between coaching and cheerleading becomes clear. Cheerleading is surface-level encouragement. Coaching is technical, deliberate, and intentional. Cheerleading may motivate you for a moment. Coaching equips you with tools to move well for a lifetime.
This is why coaches at CrossFit Be Someone take pride in being movement specialists. We are not satisfied with simply running a stopwatch or shouting “faster.” We are committed to seeing our athletes grow, recognizing when they are moving well, and keeping them safe along the way. Fitness is not about chasing exhaustion. It is about pursuing excellence in movement first, then layering on intensity when the time is right.
Final Thoughts
At CrossFit Be Someone, we do not compromise mechanics for the sake of intensity. We do not rush the process. We coach deliberately because we know the payoff is enormous. Proper mechanics build safety. Consistency builds resilience. Intensity builds results. Together, they create athletes who are fit for life.
The next time you step into CrossFit Be Someone, notice the difference. Our coaches are not just cheerleaders. They are movement specialists, dedicated to guiding you, correcting you when necessary, and praising you when you move well. That balance of correction and encouragement is what makes the CrossFit Be Someone coaching experience unique and powerful.
